Friday, November 23, 2012

23/11/12


                           
                                                 ''DUMB WAYS TO DIE''

I heard this song.my opinion for this song was a
 three-minute animated music video is the centre piece of the campaign. The video highlights the many dumb ways there are to die, with being hit by a train a very preventable death among them. “We’ve got people eating superglue, sticking forks in toasters and selling both their kidneys. But truth is indeed stranger than fiction, and we still couldn’t come up with dumber ways to die than driving around boomgates and all the other things people do to put themselves in harm’s way around trains. The aim of this campaign is to engage an audience that really doesn’t want to hear any kind of safety message and we think dumb ways to die will.“This campaign is designed to draw people to the safety message, rather than frighten them away. Especially in our younger segments. We want to create a lasting understanding that you shouldn’t take risks around trains, that the prospect of death or serious injury is ever-present and that we as a community need to be aware of what constitutes both safe and dumb behaviour.from this song  i got some good thing and bad thing.

GOOD

1.      Death is a pretty big thing. It's literally the point of no return. And according to someone at Melbourne    Metro, they really did have startling numbers in regards to train-related deaths. It's a cute song, and the contrast between the music and the lyrics makes this song/video memorable to the people who see/listen to it. The main message is getting across, and that's all that matters.
2.      Dumb Ways to Die is a beautifully animated Melbourne Metro Trains transport safety ad which features colourful characters singing a catchy tune as they set fire to their hair, poke a stick at a grisly bear, get their toast out with a fork or use their private parts for piranha bait.

BAD

1.This is an insipid waste of money. It is an indulgent yet ordinary creative execution which, sadly,   reflects the intelligence of a dumbed down viewer.
2.Dumbest ways to di-i-i-e.... So many dumb, so many dumb ways to die.... These word are repeated.

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